Meta introduces a new set of artificial intelligence (AI) features for businesses to help them automate the process of creating and optimizing ad creativity. Meta's new AI features are powered by its second and third generation Llama (Large Language Model Meta AI) AI models and are designed to help clients Organizations can easily promote products and services on Facebook and Instagram, and these features primarily focus on improving the image creation capabilities of the AI chatbot, according to gadgets360.
Meta also said that it is trying to improve text creation to help brands find the right tone to reflect brand messages.
Announcing the features via a post in the Business Newsroom, Meta said: “Today, we're launching enhanced generative AI features for advertisers, such as full image and text generation, and offering additional tools and services to help businesses like yours grow. These new features include full image variations, "Text overlay, text prompts, and image expansion."
The full image diversity feature will allow brands to give the chatbot a reference for creating the images. These can be old designs, product shots or any other brand images. There is an option to add a text prompt for the variations. Based on both inputs, the AI will then generate Multiple variations of the original image.
A single image created can also be expanded to suit different publishing requirements. For example, an image created for a Facebook post can be resized to fit stories or clips. The AI will not only adjust the dimensions, but will also create an additional background or resize the product to adapt. With image size, Meta said these features will be available in the platform's Ads Manager through the Advantage+ design