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Step by step.. How to turn off Start menu ads in Windows 11

 

The Start menu in the Windows 11 operating system got an update that may make some users feel disturbed, as Microsoft introduced Start menu ads with the new Windows 11 update that is expected to reach all users this week.
These ads are displayed as part of the Recommended section and the tech giant is offering them as a discoverable feature to recognize “cool” Microsoft Store apps. However, for those who prefer their Start menu to remain clean and free of unwanted ads, there is an easy solution to disable them. .

Personalized ads are part of Microsoft Windows update KB5036980, which has been in preview for the past two weeks, and according to a report by The Verge, the company began testing ads earlier this month.

Now, on its support page, the tech giant revealed the addition of ads and said: “The recommended section in the Start menu will display some Microsoft Store apps. These apps come from a small group of curated developers. This will help you discover some of the great apps out there.”

Some users are said to be seeing these ads already, and currently, the recommended section shows recently used files and apps. However, based on some screenshots we've seen online, ads will start appearing in this area.

Importantly, there are no visual cues to identify which app is being promoted compared to the one you already have apart from the user's familiarity with the installed apps, and there is one small clue - while all other apps show the time they were installed last used , the ones that are Promote it with a small description of it.

How to disable Start menu ads in Windows 11

Fortunately, Microsoft does not push these ads to users without any escape. The company also explained an easy way to disable these ads. Some users may find value in these ads as they are curated by specific developers and can help in discovering useful applications. However, if you prefer not to see it and want to return the Start menu to its original appearance, you can follow these steps:

-Click on the Start menu.
- Locate the Settings app and tap on it.
- Click on Personalization.
- Under the Personalization menu, locate and click Start.
- Find the fourth option from the top titled Show Recommendations to get tips, app promotions, and more.
- Turn off the toggle for option.
- Ads should be disabled for you.


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